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globalization

[Article still incomplete]

Generic term describing the process of designing, developing, and adapting a product for distribution in multiple countries.

Some understand it as the combination of internationalization and localization but to be complete we should include in it all the strategic and marketing preparation that goes into this global deployement.


Related directory category:
Global Knowledge > Strategy


Article submitted by: Thierry Sourbier (i18nGurus editor & i18n consultant)
Last modified: 2008-10-07
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